Factors Affecting on Usage Decision of Online Food Delivery Services
نویسندگان
چکیده
Technological developments have helped everyone carry out their daily activities. One of the technological that has been widely used during Covid-19 pandemic and even today is online food delivery services. Food thriving amid due to restrictions on outdoor activities by government, makes it easy for consumers who like practicality in meeting needs. The purpose this study was analyze effect promotion, service quality, brand image, lifestyle decision use GoFood data came from a questionnaire instrument which distributed respondents. sampling method an accidental technique, then classic assumption test carried determine feasibility statements questionnaire, were analyzed using multiple linear regression. results show partially influence services, while image does not affect GoFood's no services because Gofood well known people Indonesia its excellent trustworthy service. Simultaneously,
منابع مشابه
Investigating Factors Affecting Actual Usage Patterns of Mobile Data Services
Mobile Data Services (MDS) encompass all non-voice value-adding services accessible through mobile networks. The adoption and mass acceptance of MDS has been a subject of discourse among academics and practitioners alike, especially when taking into consideration the non-unitary path that MDS adoption patterns have followed in different parts of the world. In view of this observation, our study...
متن کاملFactors Affecting Online Communication Due to Social Networks on Loyalty of Tourism Services Customers (Case Study: District 22 of Tehran)
Today, the Internet and virtual networks have become a major part of many peoplechr(chr('39')39chr('39'))s daily lives, and social networking sites attract millions of people from all over the world, so word of mouth has shifted to the digital world. The present study was written to identify the impact of factors affecting online referral communication in social networks on the loyalty of touri...
متن کاملa framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولSINUS – Security in Usage of Online Services
A growing number of organizations consider the use of Internet services as an important part of their future business activities. Especially smaller or medium sized enterprises (SMEs) could spread their business activities using the Internet. One of the greatest restricting problems for the commercial use of the Internet is security. In particular, the secure connection of local area and organi...
متن کاملFactors Affecting Women’s Decision Making
Unplanned pregnancy is one of the most difficult life experiences for young women. Women are often confused and seek help and support. When the problem occurs, a woman has three choices: parenting the baby, planning for adoption, or terminating the pregnancy. Choosing one of these three options is often difficult. This study aimed to identify the factors (variables) influencing women’s decision...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Business and Economics Research
سال: 2023
ISSN: ['2328-756X', '2328-7543']
DOI: https://doi.org/10.11648/j.ijber.20231204.11